Chain Reactions Africa (CRA), one of the leading Public Relations and Integrated Communications Consultancies in Africa, has further strengthened its position as one of the best public relations consulting firms on the continent. It was named the Outstanding PR Agency of the Year at this year’s prestigious Marketing Edge Awards.
The award recognizes and celebrates CRA’s rising brand equity and exceptional performance over the past year, surpassing its peers in the industry. This accolade adds to the company’s track record of success and reaffirms its status as a market leader. Israel Opayemi, the company’s Managing Director/Chief Strategist, was also recognized as the overall best in the individual category, winning the Edge Grand Prix in PR. This is the highest category of the Marketing Edge Awards, highlighting his outstanding contributions to the field.
The award organizers emphasized Opayemi’s professional and entrepreneurial journey, as well as the significant achievements he has led the company to throughout Africa. This is the second consecutive year that Chain Reactions Africa has received these prestigious honors.
Chain Reactions Africa emerged as the Outstanding PR Agency of the Year during the 2023 edition of the award, previously known as the Marketing Edge Brands and Advertising Excellence Awards. Additionally, the company’s Chief Executive received the Outstanding Leadership Award in Public Relations.
The award ceremony, held in Lagos, coincided with the 21st anniversary of Marketing Edge, Nigeria’s leading brand-focused marketing and advertising publication. For over two decades, Marketing Edge has championed brand journalism and celebrated the achievements of industry leaders.
Israel Jaiye Opayemi, the Managing Director/Chief Strategist of Chain Reactions Africa, expressed his gratitude for the recognitions and highlighted their significance to the firm, the nation, and the integrated marketing communication ecosystem. He commended the awards organizers for acknowledging the company’s leadership, competence, hard work, commitment, and discipline in delivering superior value to clients.
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