Foniso, A Cutting-Edge Platform, Is Poised To Enhance Sports Engagement And Provide Valuable Insights For Sports Betting.

Nigerian entrepreneur, Dominic Essien, is making waves in the sports industry with the launch of Foniso, an innovative sports entertainment and networking app. Foniso aims to bring together various elements of the sports ecosystem, including athletes, fans, journalists, and sports legends.

Social media platforms attract a vast and diverse audience, but they often lack visibility for the sports market, which is projected to hit $680 billion by 2028. Similarly, the sports betting industry, expected to generate $45.43 billion in revenue this year, struggles to gain attention on these platforms. Additionally, athletes express a desire for more direct and meaningful interactions with their fans, with 78% of them seeking better engagement.

Foniso aims to bridge these gaps by offering a comprehensive sports experience for fans and enabling athletes to communicate directly with their audience. The app covers all types of popular sports content and news, with a unique live score feature that caters to the needs of over 2.8 billion sports enthusiasts.

Dominic Essien emphasizes the importance of providing a dedicated space for the sporting community, stating, “For such an important industry, we needed to create a space uniquely for them.” Acknowledging the significance of digital platforms for athletes, especially in attracting scouts and securing sponsorships, Essien plans to enhance Foniso’s visibility, particularly in European countries.

Eager to support local talent development, Essien expressed his intention to sponsor local games and discover talents in Nigeria. He also aims to empower journalists by leveraging Foniso’s community functionality, similar to how Italian journalist Fabrizio Romano gained recognition through his access to sports communities and clubs.

While Foniso is still in its early stages, there are plans to incorporate live streaming, live video games, and live messaging features into the app in future updates. Essien envisions Foniso as a platform that showcases African talent to the world, emphasizing the need to support and amplify sports legends’ stories and content.


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