Alooma, A Celebration Of Customer Connection Through Sports.

Leading non-bank financial services provider, Credit Direct Finance Company Limited (Credit Direct), recently concluded its exciting event, CDLympics, which aimed to promote team spirit, celebrate its valued customers, and showcase innovative products through sports. The event turned out to be much more than just a sports event, as it combined athletic competition, team bonding, and product showcases, all while honoring the company’s valued customers.

CDLympics is a manifestation of Credit Direct’s commitment to fostering a strong and unified workforce that embodies a vibrant and inclusive culture. The Chairman of the Board of Directors for Credit Direct, Ladi Balogun, expressed gratitude for everything that Credit Direct contributes to both FCMB Group and Nigeria. Chukwuma Nwanze, the CEO of Credit Direct, added that CDLympics is a testament to their dedication in celebrating what makes Credit Direct unique – their energy, innovation, and strong customer relationships.

Continuing their tradition of exceptional people engagement, CDLympics brought together a diverse team from 28 states, building on the success of last year’s Innov8Fest. Participants engaged in various activities, including traditional and board games, as well as creative challenges, all of which took place at the prestigious University of Lagos Sport Center.

Edwina Olanipekun, Head of People Management, emphasized that CDLympics is not solely focused on sports, but also on promoting work-life balance, building stronger teams, and creating a happier work environment. By investing in their employees and providing opportunities for growth and connection, Credit Direct aims to nurture a vibrant, inclusive, and engaging workplace where unity, well-being, and shared success are valued.

The event also provided a unique opportunity for several customers to connect with the Credit Direct team and enjoy a day filled with fun. Kemi Juba-Martins, Head of Brands, Marketing, and Communication, highlighted the importance of these events in building deeper connections with customers and strengthening their trust in the company.

During CDLympics, Credit Direct showcased their innovative products that have earned customer trust and satisfaction, including Sharp Sharp (a quick-access personal loan product for salaried employees in the Public Sector), Credit Direct Check Out (a Buy Now, Pay Later solution offering flexible payment plans for a wide range of products), and Yield by Credit Direct (a fund management platform designed to help customers grow their money).